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October – The Month of Pink

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Pinky_20101029072616_640_480  October – The Month of Pink


This October marks the 29th annual National Breast Cancer Awareness Month (NBCAM). Founded in 1985 by the American Cancer Society and Imperial Chemical Industries, NBCAM is the top campaign designed to raise awareness about the reality of breast cancer.

By the end of 2013, about 232,200 new cases of invasive breast cancer will be diagnosed in women. Most of us know someone – a family member, friend, co-worker or acquaintance – who has been diagnosed with breast cancer. It is a leading cause of cancer death in women, exceeded only by lung cancer.

There is good news though! There are currently more than 2.8 million breast cancer survivors in the U.S. To keep this number on the rise, many different public service organizations, professional medical associations and government agencies are working together to continue to promote awareness of the disease and raising funds for continuing medical research. 

There are many ways for you to make a difference during the month of October and all year round.

Early Detection

Catching breast cancer, or any kind of cancer, early on can greatly improve the chances of a full recovery. For women in their 20s and 30s, it is recommended that you have a clinical breast exam every three years. In your 40s, start getting yearly  mammograms and clinical breast exams. Men are not exempt from this conversation as they can also get breast cancer. It is rare, but make sure you let your doctor know if you find any unusual lumps on your chest. 

Donate to the Cause

Many organizations and campaigns focus heavily on raising funds and awareness for the fight against breast cancer. NBCAM.org , Pink for October, Susan G. Komen , the NFL’s A Crucial Catch campaign and the  American Cancer Society all have information about how you can help spread the word or donate your time and/or money to the cause. 

Support Survivors

The 2.8 million breast cancer survivors out there still need our love and support. Make sure to ask how they are doing and if you can do anything to help. Organize a group of friends to send cards and deliver homemade meals, or just stop by and lend a listening ear. 

Please join me this October in the fight against breast cancer. Together, we can make a difference.