Estella Dean Home & Y Factor Studio open on Saturday, November 26


    Businesses Expand Into A New Home In The Historic Ridgeway Building At 313 Main St.

    Estella Dean Home and Y Factor Studio have relocated to a new home at 313 Main St. and will host a grand opening on November 26. The location will be open Monday – Saturday, 8 AM – 5 PM.

    Estella Dean Home, a home and gift store, will occupy the first floor. The store is ready for the season, with a curated collection of holiday décor, home furnishings and accessories, and gift items. The second floor will house the commercial and residential interior design team of Y Factor Studio. Y Factor is a Women’s Business Enterprise (WBE) Certified, full-service interior design firm that offers comprehensive interior design services from consultation to installation.

    Community members can shop at Estella Dean Home during Small Business Saturday hosted by the Downtown Evansville Economic Improvement District (EID) on Saturday, November 26, or during their regular hours.

    Jennifer Scales is the owner and has been an interior designer for 15 years. She began as the sole practitioner and now employs seven professional interior designers and ten people. “In 2010, I purchased the Old Gus Doerner’s Building at 207 Main St. Our business has rapidly grown through the years. Our new location will also allow us to grow our team and provide even more space for design consultations, meetings, and experiences. Being Downtown proved to be everything we dreamt it would be!”

    “Expansions like Estella Dean Home speak first to the talents of Jennifer and her team, but also to the important role experiential retail plays in creating a more vibrant neighborhood. We congratulate Jennifer and her team on their expansion and look forward to many more years of success and collaboration,” said Josh Armstrong, president, EID.