USI’s Center for Human Resource Development in the Division of Outreach and Engagement will offer a series of noncredit social media courses covering Facebook, Google +, LinkedIn, Prezi, and Twitter. A workshop on social media business policies and implementation will also be offered.
Dana Nelson, social strategist at OutCloud, will instruct each course. Nelson is the co-chair and founding member of the Evansville Social Media Club and serves on the board of advisors for the Social Media Club Education Connection.
According to Nelson, Facebook tops Google in weekly traffic in the United States and more than 80,000 web sites have implemented Facebook since 2008. LinkedIn has more than 50 million members worldwide and approximately 1.3 million tweets are posted per hour on Twitter.
“It doesn’t matter what you think of social media,” said Nelson. “What matters is that’s how your clients are communicating, so you need to care.”
Courses will meet at USI or Innovation Pointe located at 318 Main Street in downtown Evansville.
The series includes:
Thursday, September 29
Making Business Connections with LinkedIn
Course number BUS576
Get hands on training and discover how to get more sales and leads by using LinkedIn. Participants will learn how to get the most out of their efforts with this increasingly popular tool.
The course will meet from 6 to 9 p.m. at Innovation Pointe and registration is $51.
Two Wednesdays, October 4 and 11
Social Media 101 For Businesses
Course number BUS575
This intense workshop will explain the “why’s” and “how to’s” of Facebook, LinkedIn, and Twitter. Participants will gain an understanding of where they want to go with social media. Time management will also be covered. Workshop meetings will take place from 8:30 to 11:30 a.m. at Innovation Pointe and registration is $129.
Thursday, October 13
Wow them with a Prezi Presentation
Course number BUS577
Bring life to any type of presentation using the free Internet downloadable program Prezi. Steps above the typical slide show presentation, Prezi keeps any audience’s attention with the use of zooming and rotating animations. Participants will learn how to use this innovative and intriguing software to add a modern and energetic feel to any presentation. The course will meet from 6 to 9 p.m. at Innovation Pointe and registration is $51.
Wednesday, October 19
Social Media Business Policies and Implementation Workshop
Course number BUS580
A company that decides not to address social media has already chosen a policy, the policy of not having a voice in new media. This workshop will help participants understand what they need to create an online policy, or amend their current one, and give ideas and suggestions on how to present the policy to employees. The workshop will take place from 8:30 to 11:30 a.m. at USI in University Center East and registration is $129.
Thursday, October 25
The Ins and Outs of Google +
Course number BUS578
Google + is a perfect mix of all the great features that are offered through Facebook and Twitter. The main objective of this new social platform is to make social networking the same as interpersonal communication that occurs in day-to-day life. The course will meet from 6 to 9 p.m. at Innovation Pointe and registration is $51.
For more information, or to register, contact the Division of Outreach and Engagement at 812/464-1989 or 800/467-8600. Registrations can also be completed online at https://www.usi.edu/extserv/ssl/regform.asp.
