The Case for the Resurrection of the McCurdy as a Historic Hotel
By: Joe J. Wallace
Much adieu has been made over the delays and obstacles faced by the City of Evansville in their quest to entice or incent a developer to invest in a downtown hotel. The stated reason for needing a hotel serve The Centre as the convention business of Evansville is simultaneously resurrected from the grave that what will be at least a four year period without a hotel has put in into.
The travails of the city government in first failing in the effort to finance a deal to turn the McCurdy into apartments coupled with the ongoing saga of the preferred convention hotel to replace the old Executive Inn has forced Evansville to take a good hard look into the economic mirror. My analysis and articles have consistently predicted that the McCurdy is not a financially viable project as apartments and the four year saga that failed to result in financing has proved that analysis. Similarly, my analysis that the market value of a new 220 room hotel adjacent to the Ford Center is not sufficient to attract an experience private developer has also been proven by the continuing struggle to get to the starting line on that project with at least $11 Million (including the present value of proposed tax abatements) if taxpayer dollars needed to seal a deal.
Faced with these realities, I along with a few others have floated the idea of resurrecting the McCurdy not as apartments but as the Grand Historic Hotel that it should rightfully be. The McCurdy enjoys the distinction of being on the National Register of Historic Places. Furthermore the intrigue of staying in a hotel that has hosted celebrities such as Katherine Hepburn, Clark Gable, Senator Joseph McCarthy, and even President Richard Nixon lays the framework for a successful marketing plan and who knows, maybe even some assistance that is not available for new construction.
The Numbers
As an apartment building with 90 residential units at market rates of $1,000 per month and an 85% occupancy rate that is typical for Evansville the McCurdy will have an expected revenue stream of $76,500 per month. As a hotel that has 160 rooms at a typical rate of $85 per night and 58% occupancy the expected monthly revenue of the McCurdy increases to $240,000 per month, an increase of 214%.
As a hotel the McCurdy will utilize much of the elegant old dead space such as the lobby and a rumored beautiful top floor restaurant and ballroom. All of these activities have the potential to increase the revenue as profit centers of their own.
Simply stated, if the problems securing a financial package to turn the McCurdy into apartments were valuation related, as a hotel the valuation will be roughly 3 times higher and may just get the deal into the realm of financial reality.
The Benefit to the Community
A recent study concluded that there is an immediate need to add about 160 rooms to downtown Evansville to support conventions. The McCurdy will fill that need while enabling Evansville to re-energize one of its most prominent historic structures in its highest and best use. This will buy the lot where there Executive Inn was several years in which the convention business can be re-established and expanded such that a private investor may find it attractive to bring the 4 Star Hotel that was first promised to the MLK Entertainment Complex.
There are those who would say that “six blocks is too far to walk†so the McCurdy can’t fill the needs for a convention hotel. Those people are wrong. Chicago’s McCormick Place in particular is further than that from any hotel and is booked nearly every day of the year for some convention. Six blocks may seem like a long way to a sedentary local resident, but to the kind of people who will be flying in for conventions walking six blocks is a routine part of life.
The McCurdy as a hotel would also be a short yet pleasant stroll to the Aztar complex. For visitors who are reluctant to take that walk I am sure that Aztar will send a shuttle for them. It is also a certainty that the McCurdy could provide shuttle service to the MLK Entertainment Complex. The early successes of the Ford Center and the 55 year success of Roberts Stadium prove that these kinds of venues do not need a hotel to sell out concerts and ball games of local interest.
Long Range Vision
At some point in the future there is the potential to have a Historic Hotel on the Evansville waterfront and a 4 Star Hotel that serves the Centre. The most logical path to that reality is to first develop the McCurdy as a hotel while re-establishing the convention business base and to follow that up with a real 4 Star Hotel funded with investor dollars in a better economy.
By following this approach downtown Evansville will get the 160 rooms that it needs now and the time to establish the business base and value that will minimize public funding requirements of a future 4 Star Hotel. It is time for any interested developers in resurrecting the McCurdy Hotel to its former elegance and operating a profitable business that will benefit Evansville to come forward before time and the distractions on MLK cause it to be too late.