
Hardwoods and Horseradish
By: Brent Grafton
For a company to get started and make it in today’s economy, it needs an edge. It needs to have something that the other guys do not have. That edge could be a technology, a location, access to a natural resource, cash, or one of a thousand other assets. If you have an edge then your intrinsic advantage will help carry you through the time when most businesses fail, the pain of start-up and growth.
This philosophy is also true for communities. If we are going to compete for other people’s money in this new world economy, we need an edge. We need a sustainable reason for people outside of our direct market to send us their money.
Economic development is simple, if someone else sends our community more money than we send them, then we show prosperity. If they get more of our money than we get of theirs, then we get a massive number of empty unused properties, a whole group of politicians that try to distract us with “entertainment†venues and a declining tax base with a higher percentage of our government budgets spent on public safety.
Every market has intrinsic advantages, when the world markets change, as they have in the last few decades, new opportunities arise that we as a community should be aggressively seeking out and planning to meet.
We need to be talking about what we do have and could have instead of all the great opportunities that got away.
We need to have a public dialog about who we are and how we can help each other to become a more healthy and prosperous community.
Years ago I was searching for a Habitat fundraising project that the west side church I was serving wanted to help build. In talking with a banker friend, who used to sell horseradish jelly through his banks teller window to support the local food bank, he told me that Evansville was centrally located in one of two growing areas in the country that put the perfect snap in horseradish. Who would have guessed? Apparently we grow a very desirable ginseng root as well.
Evansville’s first real prosperity came from the virgin hardwood forest up and down the Ohio River. We had many prosperous lumber mills and furniture manufacturers. The best lumber trees were cut and the worst were left in the woods to reproduce.
Purdue University has developed a Black Walnut veneer grade tree that matures in 35 years. By some reports, at maturity, each properly cared for acre would have 90 veneer grade trees with a potential value of $10,000.00 each. Instead of paying someone else to do a study and tell us what we lack, why don’t we just use the money to plant Black Walnuts on 550 acres of our 2,300 acre park system. In 7-10 years we should be able to bond the “crop†for enough to make a large down payment on our CSO repairs.
Other resources we might capitalize on… potable water, kaolin, bio-mass, aerated concrete, shale gas, plastics, coal, etc…..
We need to find our edge and sharpen it, economically, socially and politically…it is our future, we need to own it!!!!!