Concessions and other events could sweeten the pot
Today the City County Observer received a message asking us to consider what it would take to get Roberts Stadium into the kind of shape needed to make it a good home for the Evansville Icemen. The IceMen as has been widely reported draw between 1,000 and 1,500 fans to the Swonder Ice Arena and play about 38 games per year. It has also been widely reported that the IceMen are having serious difficulty in negotiating an agreement with the City of Evansville that will enable them to survive financially in the early growth years. So, would Roberts Stadium be an attractive alternative?
With respect to the price to play it seems as though the City of Evansville is really looking to find a way to collect about $11,000 per game when the agreement for the Evansville Aces and the fixed fee offer that they made to the IceMen. The cost to the IceMen to be the home team for the Arena will therefore gravitate to a number of about $418,000 per year. If the owner of the IceMen Ron Geary wishes to see his investment payoff in 10 years then on rental fees alone he would be justified in spending $4.2 Million to get Roberts into hockey ready condition.
The Icemen would have two other income streams. The first would be the concessions for IceMen games and the second would be renting Roberts Stadium out for other venues that are more appropriate for Roberts than they are for the new downtown Arena. At an income stream of $5 per person per game on hockey alone the IceMen could count on $665,000 per year coming in from concessions. Let’s assume that the profits from concessions will cover the cost to operate a refurbished Roberts Stadium. If one event per month were held at Roberts that did not compete with the Arena at a rate of $5,000 per event plus concessions then another $100,000 could be harvested from such events.
This may just work and it may be the best financial move possible for the IceMen. Of course in the spirit of fairness the City of Evansville that will save $1.5 Million in demolition fees could easily make a $1 Million investment in Roberts refurbishment and grant 10 year tax abatement as they have been doing for every downtown project of any kind.
Of course this is a preliminary idea and would need to undergo a rigorous due diligence study but since John Kish has been adamant that the new Arena will not be hurt by the IceMen’s departure we think that Mr. Geary may be well served to consider Roberts Stadium for $1 as an attractive alternative to dealing with the City of Evansville for the next 20 years. Maybe the Weinzapfel Administration will see this possible Win-Win situation through the eyes of an entrepreneur as opposed to the eyes of government.