Keep Evansville Beautiful Rallies Volunteers for Exceptional 2012 Great American Cleanup Results


Evansville, Indiana – From January through June, more than 2,000 volunteers from every corner
of Evansville joined together as a part of Keep Evansville Beautiful’s 2012 Great American
Cleanup. More than 1,000 of the volunteers were recruited through Clean Evansville Initiative,
a new partnership between the City of Evansville, Keep Evansville Beautiful and corporate

The 2012 Great American Cleanup theme, “Green Starts Here: Renew, Restore, Regrow”
encouraged volunteer groups, community leaders and people of all ages and walks of life to
create a more sustainable community through their efforts as volunteers and through their
daily choices and actions.

“We live in a great community of people coming together to make sustainable changes in their
environment,” said Tim Hollander, General Manager Administration Division for Toyota Motor
Manufacturing, Indiana, and board member for Keep Evansville Beautiful. The theme, Green
Starts Here: Renew, Restore, Regrow captured the passion of the local citizens working to
take care of our community. “I believe this year’s program was well executed, and overall the
project was very successful,” said Hollander.

Keep Evansville Beautiful coordinated 56 events including Ivy Tech’s Dream Day Project; Master
Gardener’s beautification of Sunrise Park; North High School student’s DECA Clothing Drive
project; and Mayor Lloyd Winnecke’s Clean Evansville monthly cleanups.

This year, Keep Evansville Beautiful logged the participation of 2,060 volunteers with a total
of 177 volunteer hours of work valued at $141,504. Nearly 50,000 pounds of litter, debris
and bulky waste were collected in Evansville. Volunteers collected 184 pounds of recyclables
and 400 pounds of clothing to reuse. Among cleanups and beautification projects, 14 covered
487 acres of city parks; and 166.5 miles of roadways were cleaned. An estimated 255 people
attended educational sessions, and 500 residents participated in a variety of events.

Jennifer Mason, Public Affairs for Keep Evansville Beautiful said the 2012 Great American
Cleanup was well received by the community. “I believe this is one of the best projects to get
involved with as a volunteer. It takes very little time, skill and effort to make a huge impact for
everyone in our community, and being a part of it has been a great experience.”

About Keep Evansville Beautiful
Keep Evansville Beautiful is a catalyst for citizen action creating a beautiful, inviting, healthy
outdoor environment to assure an improved quality of life and enhanced economic growth for
the greater Evansville area.

KEB is a private not-for-profit organization founded in 1972 as a special committee of the
Metropolitan Evansville Chamber of Commerce. At the time, the President of Mead Johnson
and Company, Dr. James Tulholski presented a $10,000 challenge grant to the Chamber of
Commerce for creation of an entity to promote civic pride and image.

KEB has grown independently to become a regional partner for economic development via a
progressive plan of green-infrastructure, sustainable conservation education and citizenship

Great American Cleanup Local Sponsors
The local sponsors of the 2012 Great American Cleanup are: Allied Waste Republic Services;
West Side Nut Club; Toyota Indiana; Evansville Courier & Press; Heritage Petroleum; Plato’s
Closet; Peabody Energy; Coca-Cola; Deaconess Hospital; Veolia Environmental Services; 93.5
WOLF; Rally’s; Wendy’s; Hardee’s; Denny’s; Grandy’s; Long John Silver’s; Lewis Bakeries;
Department of Metropolitan Development; Vanderburgh County Solid Waste Department;
Lowe’s; and Home Depot.

Great American Cleanup National Sponsors
The national sponsors of the 2012 Great American Cleanup are: The Dow Chemical Company;
The Glad Products Company; LG Electronics U.S.A., Inc.; Lowe’s Companies, Inc. through the
Lowe’s Charitable and Educational Foundation; Nestlé® Pure Life® Purified Water; PepsiCo’s
Pepsi-Cola and Gatorade companies; The Scotts Miracle-Gro Company; Solo Cup Company;
Troy-Bilt® Lawn and Garden Equipment; Waste Management, Inc.; and Wm. Wrigley Jr. Co.
Promotional Partners are: Crescent Art and Framing Products, Miss America Organization and
Valvoline, a division of Ashland, Inc. Educational Partners are: Owens-Illinois, Inc., Rubber
Manufacturers Association and WM Recycle America. Retail Promotional Partner is: Colgate-
Palmolive Company.