EVANSVILLE THUNDERBOLTS AND VISIT EVANSVILLE   UNVEIL NEW LOOK FOR TEAM’S BUS 

Evansville, IN – October 20, 2022 – The Evansville Thunderbolts and Visit Evansville have collaborated to introduce an exciting new look for the team’s bus that carries players and staff from Evansville to their opponent’s destination.  A member of the Southern Professional Hockey League (SPHL), the Thunderbolts will travel throughout the region and play ten teams from different cities across seven states, reaching from Moline, Illinois to Pensacola, Florida. 

Given the distance that the team travels by coach and the variety of destinations they play in, officials from the hockey team and local tourism bureau saw an opportunity to utilize the exterior of the bus as an advertising tool for Evansville.  Highlighting local attractions and events, the images and messaging will invite onlookers to “Follow us to Evansville” as the Thunderbolts travel between cities. 

“The idea was inspired by looking at our coach as a canvas that could be used to do more than advertise a team name.  We are always excited to work with other, local organizations on exciting new projects that can bring drive exposure and recognition for our team, as well as the city and state we play in,” said Scott Schoenike, President of the Evansville Thunderbolts. 
 
“We see this opportunity as a unique and impactful way of exporting images of our community’s great assets across a broad stretch of the country.  With nearly 80% of Americans reporting that they will be taking road trips as a means of travel this year, we expect this ‘traveling billboard’ will make a lot of impressions for Evansville,” said Alexis Berggren, President & CEO of Visit Evansville. 

The Thunderbolts coach will be unveiled for the first time on Friday, October 21 at 7:30 AM, as the team boards to travel to Knoxville, Tennessee, and take on the Knoxville Ice Bears in their season opener.  Media and the public are invited to attend and wish the team good luck while viewing the new look of the bus.  The Thunderbolts return home the next day, Saturday, October 22 for their home opener at the Ford Center.   

For a complete 2022-2023 Evansville Thunderbolts hockey team schedule, visit the event website at evansvillethunderbolts.com.