America’s Best Racing today announced a partnership with Old Smoke Clothing Co., establishing the American-made, American-owned brand as the official T-shirt of America’s Best Racing (ABR), a multimedia fan-development and awareness-building platform initiated by The Jockey Club and designed to increase the profile and visibility of North America’s best Thoroughbred racing events with a primary focus on the sport’s lifestyle and competition.
As part of the collaboration, Old Smoke Clothing, which is based in Saratoga Springs, N.Y., will become the presenting title sponsor of America’s Best Racehorses and be featured in other content appearing at AmericasBestRacing.net throughout the year. Additionally, Old Smoke Clothing will be a presenting prize sponsor on ABR’s app, Stay Lucky, and will outfit ABR guests and influencers with T-shirts from its collection.
“We’re very pleased to announce this partnership with Old Smoke Clothing Co.,” TJC Media Ventures President Stephen B. Panus said. “Old Smoke uniquely offers racing fans across the country high-quality products made from premium materials that reflect the passion for horse racing and the lifestyle, as well as celebrating the sport’s fascinating and illustrious history. We very much look forward to the association with Old Smoke Clothing Co. as the official T-shirt of America’s Best Racing.â€
“The team at Old Smoke Clothing Co. is honored to partner with America’s Best Racing,†said Kurt Rossner, co-founder of Old Smoke Clothing Co. “The opportunity to align with a company that shares the same passion for the sport we love and actively engages the next generation of fans has us extremely energized.”
