YWCA Evansville Launches Brand Awareness Campaign

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YWCA Evansville, alongside YWCA USA and more than 220 other YWCAs around the country, launched a brand awareness campaign, meant to reintroduce YWCA, share its life-changing work, and invite people to join us on our mission to empower women and eliminate racism.

“As a presence in the local area for over a century, we are excited to reinforce our commitment to the community through this fresh branding campaign,” said CEO Erika Taylor of YWCA Evansville. “Increased public awareness about the work we do allows our reach to broaden and our mission to be renewed in the hearts of our supporters.”

YWCA Is On A Mission

For over 150 years, YWCA has been at the forefront of the most critical social movements — from voting rights and civil rights, to affordable housing and pay equity, to violence prevention and health care reform. But despite important work being done on the ground by more than 220 local associations across the country, not enough people understood the size, impact, or relevance of YWCA.

Today, YWCA is one of the top 25 largest charities in the U.S., according to NonProfit Times, with total revenues of more than $775 million. YWCA helps more than 2 million women and children each year in the U.S., and worldwide, YWCA serves 25 million women and girls in 120 countries. At YWCA Evansville, we:

  •   Provideover16,000nightsofsafesheltereachyeartodomesticviolencevictimsand homeless women recovering from substance abuse.
  •   Assistover250at-riskEvansvillegirlseachyearthroughourLiveY’ersafterschool, mentoring, and scholarship programs.
  • Engagethepublicinongoingeffortstowardwomen’sequalityandracialjusticeby taking a leading role in activities relating to Stand Against Racism, Women’s Equality Day, and Equal Pay Day.

But there is still unmet need. With this brand awareness campaign, we invite the public to join us on a mission, and help even more women, children, and families.

YWCA Evansville is on a mission to eliminate racism, empower women, stand up for social justice, help families and strengthen our community. YWCA Evansville is part of an international movement serving over 2 million in the United States and 25 million worldwide. For comprehensive information about this important work, go to: www.ywcaevansville.org and www.ywca.org.

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