Visit Evansville Releases 2022 Destination Marketing and Business PlanÂ
Visit Evansville, Vanderburgh County’s Convention & Visitors Bureau unveiled its 2022 Destination Marketing and Business plan at their August 26 board meeting, held at the Tropicana Hotel. Visit Evansville’s sales, services, and marketing departments outlined their 2022 goals and strategies by examining past trends, current industry data, and forecasting models such as the Smith Travel Research Industry Forecast Report (STR Report). These efforts will help position Evansville as a premier destination to grow our targeted markets into the future. Plus, it will help us execute the recently released 10-Year Tourism Masterplan, also included in the Destination Marketing and Business Plan. “I am very excited about the direction Visit Evansville is heading in. The staff has worked diligently to develop goals and strategies to help grow the Evansville/Vanderburgh County travel and tourism industry,” said Wood.
The Plan contains sales strategies to grow the meetings and convention market and a detailed digital marketing campaign to attract more leisure visitors to the region. Also included in the Plan is information about the Film Evansville initiative, a website designed to promote the area to film companies and be a resource for those wanting to work with local lighting crews, location experts, and details on obtaining the proper filming permits.
Another driving initiative is to continue growing the youth sports market growth in Evansville. The Evansville Sports Complex (Deaconess Sports Park and Goebel Soccer Complex) will launch a new tournament company called Double Play Sports. “With the addition of new synthetic turf at Deaconess Sports Park, we felt the time is right to develop several baseball and softball tournaments during need periods beginning in 2022,” said Tim Fulton, Evansville Sports Complex Director. “We will continue to work closely with our tournament organizers to ensure we are filling most weekend dates from April through September,” said Fulton.
Visit Evansville is projecting 2022 hotel occupancy to return to numbers before the COVID pandemic. To communicate these forecasts with local hoteliers, government officials, and local attractions/business owners, Visit Evansville will launch its newest communications tool, the E-Tourism Newsletter. This monthly newsletter will include information on hotel bookings, upcoming events, along with sales and marketing promotions. With good communication to our stakeholders, we will better serve our clients and guests now and into the future. Our growth will continue to come from attracting new business but retaining many existing customers is also very important to our hospitality industry’s future growth and development.
For more information and to review the Visit Evansville 2022 Destination Marketing and Business Plan online, please go to www.visit Evansville/visit-evansville-information
