University of Evansville Unveils Unified Logo and Branding

Updated look kicks off Pep and Vim Day of Giving

The University of Evansville unveiled its refreshed institutional marks including logos, updated mascot, and branding platform during an on-campus press conference on Friday. The event was led by president Christopher M. Pietruszkiewicz who was joined by Shane Davidson, vice president for enrollment and marketing; Mark Spencer, athletic director; and Walter McCarty, head men’s basketball coach.

“When I began my tenure as president of the University of Evansville just ten months ago, we set into motion several strategic initiatives, including this rebrand,” said Pietruszkiewicz. “It was obvious from the beginning that members of the UE family share a deep pride in the history of this place, but we were not all speaking with the same voice. Now, we’re equipped with the tools to strategically connect the institution and athletics into one single brand to attract the next generation of Aces.”

After a nationwide search that began in August of 2018, the University partnered with Ologie, a marketing and branding firm based in Columbus, OH, for the project.

“So often, an identity project tries to chase the notion of trend, rather than authenticity,” said Paul Davis, executive creative director at Ologie. “We were inspired by the university’s rich history of previous logos, which led us to this approach that is rooted in legacy, and rallies today’s UE community under one strong, simple logo that links together every generation of Aces.”

The press conference was held as part of the kick off for the University’s annual day of giving.

“As our fight song says, we ‘cheer with pep and vim for white and purple’,” said Pietruszkiewicz. Today just happens to be our annual Pep and Vim day of giving—a day when Aces across the country and the world come together to give gifts of support that provide future Aces with the opportunity to have a transformative future. We could not think of a better day to unveil our new, unified look that will only strengthen the message we send to the world about this life-changing place.”

Spencer echoed those sentiments.

“It has been great to be part of this process and to see this from the perspective of the University and how it will benefit everyone involved while integrating our campus,” he said.  “This will be a change that will be impactful for decades to come.”

Krista McKendree, the women’s soccer program’s first All-American player and current head coach, is excited about what the change does for recruiting and the fan base.

“As times are changing, I think it is important to keep current with what future recruits and fans are going to buy into while, at the same time, remembering and keeping part of our history that so many of us alumni have connections with,” McKendree exclaimed.

Entering his second season at the helm of the Aces men’s basketball program, Walter McCarty summed up the excitement on the UE campus.

“It is very exciting to see the new logos and branding that the University of Evansville has unveiled today,” McCarty said.  “There are so many great things going on at this university and this announcement will only add to that momentum.  It is a great day to be an Ace!”

Visit www.evansville.edu/give to make a gift of support during Pep and Vim Day.