After an almost two-year review, the University of Evansville has announced the sale of its radio broadcast frequency 91.5 to WAY-FM.
“This decision did not come lightly,” said vice president for enrollment and marketing, Shane Davidson. “Ultimately, this was a strategic decision with the long-term interest of our students as our most important consideration. We evaluate expansion and constriction of programs annually to meet the marketplace of tomorrow.”
UE students will continue to have access to an array of broadcast outlets, such as ESPN3 and the Old National Bank radio network, which provide the full spectrum of experience in preparation for today’s multimedia environment. Additionally, WUEV’s audio production facilities will be integrated into the multimedia resources that UE currently has for students to develop skills to prepare them for the current digital media environment. These resources include the Mel Peterson Video Production Lab in the newly renovated Hyde Hall which was dedicated last week.
“The state-of-the art video production lab is complete with green screen technology and post-production editing capabilities that students will begin utilizing this fall,” Davidson said.
The decision to sell the station will save the University an estimated $1 million over the course of ten years in addition to capital expense improvements. UE will retain the assets that will be impactful for its communications curriculum. Davidson said the University looks forward to investing these savings into strategic initiatives to further enhance the student experience.
WUEV first went on the air as WEVC in 1950 when UE was known as Evansville College. Today, the station features diverse programming centered around jazz music.
“We appreciate the years of service and loyalty that so many have invested in WUEV,” said Davidson. “The traditional radio business has seen a transformation over the last decade and easily accessible apps and streaming services have changed the game. Thus, we are utilizing our resources to prepare students for the current and future media environment.”
Patrick Communications represented the University in the sale and it will take at least three months for the Federal Communications Commission to complete the approval process.
WUEV will remain operational on 91.5 during the transition period. When transition is complete, WAY-FM will seamlessly take over the 91.5 frequency. The WUEV call letters will remain with the University of Evansville.
WAY-FM is a national, nonprofit radio broadcasting network. The network currently serves the Evansville area under the 91.9 frequency and will expand upon its local service with the acquisition of 91.5.
