Townsquare Media and City County Observer Announce Exclusive Agreement
January 24, 2011
Contact: Joe J. Wallace
(812) 431-3877
hadannahbusiness@aol.com
For Immediate Release
Evansville, IN: Townsquare Media, the City County Observer, and the Community Observer are pleased to announce that they have entered into an exclusive agreement for the purpose of leveraging the mutually beneficial assets of the respective organizations to enhance the promotion of their radio and online digital media news formats. The agreement calls for cross promotional interactive advertising and promotion of news and opinion articles through joint efforts in the Evansville, IN and Owensboro, KY media markets.
Joe Wallace of Hadannah Business Solutions, business advisor and a frequent contributor to the City County Observer offered the following comment regarding the agreement. “The volume of internet traffic and the rise in national traffic rankings obviously caught the attention of the management of Townsquare Media. The rapid growth in readership of the City County Observer can be attributed to the integration of its feature column “IS IT TRUE†that tackles local politics with an edge into the daily reading routine of greater Evansville’s population.†Wallace went on to say that “a population that is starved for frank opinion articles on taboo subjects obviously has embraced the City County Observer’s pragmatic and realistic content that strives for good public policy.â€
Townsquare Media’s Johnny Kincaid added that “our agreement with the City County Observer is right in line with our corporate mission to grow the listener base for the five radio stations under our management in Evansville and the two in Owensboro.†“This strategic decision will accelerate Townsquare Media’s commitment to excellence in both local radio and web based mediaâ€, Kincaid continued.
“The recently launched Community Observer’s mission is to present a more positive and informative approach in choosing content†said Daniel Wallace, the Community Observer’s editor. “The Community Observer also provides a place to experiment with new venues such as iPhone application development and social media optimization as it pertains to online publicationâ€, Wallace continued.
About Townsquare Media: Townsquare Media, LLC, is a local media company focused on acquiring, developing and operating radio stations and digital properties in mid-sized markets. Townsquare Media owns and operates 171 radio stations and associated digital assets in market-leading clusters in 36 U.S. cities. The Company’s majority shareholder is a fund managed by Oaktree Capital Management, L.P. During 2010, the Company has re-launched over 30 digital properties for its local radio station brands across six of the Company’s 36 markets. Townsquare Media operates FM 99.5 WKDQ, FM 106.1 WDKS, FM 103 WGBF, FM 105.3 WJLT, and AM 1280 WGBF in Evansville along with FM 92.5 WBKR and AM 1490 WOMI in Owensboro.
About City County Observer & Community Observer: The three year old City County Observer is a wholly owned subsidiary of Dogtown Publishing Incorporated. The City-County Observer and Community-Observer have risen as a new source of online news media for the people of Evansville. The City-County Observer is charged by analysis of local politics, while the Community-Observer reports news with a much more light-hearted tone than other news sources. Both online news services have a consulting arrangement with Joe J. Wallace of Hadannah Business Solutions to provide business advice and editorial opinion columns that focus on local politics and issues. The overall goal of both online publications is to promote good public policy. The websites of the respective publications are www.city-countyobserver.com and www.community-observer.com.
Great news keep up the good work.
Excellent! Congratulations.
These alliances can only enhance the awareness of the public and the success of those allied.
“Congratulations and Thank You” to all who are party to this healthy merger.
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