EVANSVILLE, IN (Jan. 20) – University of USI Athletics today announced the launch of Icon Suite, an innovative name, image, and likeness tool from Icon Source, the leading digital marketplace connecting brands and athletes for endorsements and partnerships, for all Screaming Eagle student-athletes and community members. Icon Suite will continue to position USI athletics at the forefront of NIL opportunities, providing a seamless, compliant system for connecting brands, ??alumni, and other interested parties with student-athletes for NIL deals. 
 
For additional details on USI’s new local exchange application, click here.
 
The Icon Suite local exchange application software will greatly enhance the NIL experience for those involved in the USI ecosystem. The software will connect local companies with student-athletes through a custom USI marketplace, simultaneously simplifying the NIL administrative processes for Screaming Eagle athletics administrators tied to deal disclosure and compliance. Interested businesses and USI supporters will be able to readily identify and engage with potential student-athlete partners through this compliant marketplace software.
 
“USI is excited to announce our partnership with Icon Source to create a NIL marketplace for our student-athletes,” said Alex Eaton, USI Associate Director of Athletics. “Since the NCAA started to allow student-athletes to capitalize on NIL and with our transition to Division I, this is something that our coaches, student-athletes, and potential recruits having been wanting and asking for. Icon Source will also help to streamline the process of reporting of NIL deals that student-athletes receive to make sure that they are compliant with NCAA Division I rules.”
 
Icon Suite is a full-service system that makes it easy for athletes to disclose NIL deals through the student login and allows compliance officers to access contracts and review analytics across demographic breakdowns and other key metrics in the compliance section. The USI-branded gateway also services local businesses and alumni through the platform by providing access to athletes, as well as guidance, education, and facilitation of the athlete sponsorship process supported by Icon Source.
 
“Icon Source is thrilled to partner with USI to adopt this type of software and provide the Icon Suite for all Screaming Eagle student-athletes & the USI athletic department. Every student-athlete has NIL value, and we are so excited to watch businesses and brands activate USI student-athletes in a compliant and transparent manner,” said Drew Butler, Executive Vice President of Collegiate at Icon Source.
 
Icon Source has an established history of facilitating deals for professional and college athletes, handling all the administrative aspects of name, image, and likeness deal-making including contracts, tax documentation, and payment services to ensure successful connections for both brands and athletes.
 
“Icon Source exists to connect athletes and brands, and our new Icon Suite software takes that a step further on the collegiate level, removing the heavy lifting for those involved in student-athlete and local business partnerships,” said Chase Garrett, founder, and CEO of Icon Source. “From finding relevant student-athletes for an event or promotion to handling contracts, 1099’s, and payment services, Icon Suite alleviates the administrative duties and offers assistance along the way to ensure successful connections.”
 
About Icon Source
Icon Source is a digital marketplace that brings agents, athletes, and brands together. The Denver-based company is the only platform that provides brands of all sizes direct communication with agents or the athletes themselves, eliminating unnecessary intermediate steps to engage with potential professional or collegiate partners. Its proprietary AI technology pairs athletes and brands based on social audience demographics. For additional information and to create a free account, visit www.iconsource.com.