Otters Unveil New Logo Branding
The Evansville Otters unveiled a collection of newly designed logos Tuesday, giving the baseball team a fresh, rebranded look heading into the 2021 Frontier League championship season.
The Otters franchise announced its logo rebranding Tuesday afternoon at the Old National Bank building along Riverside Dr. in Downtown Evansville.
“This is an exciting time for the Otters franchise, coming off our 25th anniversary in 2019, Bosse Field’s renovations in 2020, and now, new branding heading into the Otters’ return to the field in 2021,†Otters president John Stanley stated. “Now seemed like the perfect time to refresh some things.â€
The new primary logo features updated, brighter color variations of the Otters’ traditional red and blue scheme, while also adding a light, watery blue and a warm, white hide.
The main logo also introduced a new typography, showcasing an emphasis on “Evansville†in the visual to signify the dedication to community and local team pride. Plus, the wordmarks present a contemporary, custom script that pays homage to baseball’s classic typeface.
The otter mascot in the team logo also received an updated look, displaying a serious game face, but with soft curves and a two-dimensional style to make him friendly and fun – in the true spirit of an otter.
The Otters also revealed new secondary wordmarks, “E†insignias, and an alternate sub logo.
The Otters stated the franchise set out to develop a new brand that would respectfully honor Evansville’s baseball history. The club also wanted to communicate the values that are important to the organization: providing affordable, safe fun for every demographic, representing the city of Evansville, and reflecting the organization’s priority of the community.
