Story Provided by W Partners
Malibu C is proud to announce their partnership with Team USA Olympic Diver, Jessica Parratto.
“I am excited to be partnering with a brand that has helped me to keep my hair and skin healthy while spending many hours a day in the pool,†said Parratto. “I have been using Malibu C’s products for over 11 years, and I’m looking forward to continuing to help other aquatic athletes realize the amazing results that their products can provide short-term and long-term.â€
At just 17, Parratto competed in her first World Championships and became both a Junior and Senior National Champion. In 2016, Jess made her Olympic debut at the Summer Olympic Games in Rio de Janeiro, Brazil, where she made the finals in both the Women’s Synchronized Platform and Individual Platform events. Parratto’s success continues as she sets her sights on the Olympic Games in Tokyo in 2021.
“Jess is a world-class athlete, and we are excited to be a part of her Olympic journey,†said Tom Porter, President of Malibu C. “We are proud to be partnering with a competitive athlete like Jess that truly believes in our wellness products. Together, we will help other divers and swimmers to keep their hair and skin healthy for peak performance.â€
As a student-athlete at Indiana University, one of the most successful diving programs in the country, Parratto became one of the most accomplished female divers in the school’s history. In the first few months of 2020, she became a 2x Gold Medalist at the 2020 Madrid Grand Prix and a Gold and Bronze Medalist at the 2020 Rostock Grand Prix.
Following the philosophy of Total Oxidation Management (TOM), a lifestyle approach to minimize overexposure to oxidizing elements on hair and skin, Malibu C was founded by Tom and Deb Porter in Malibu, Calif. in 1985. In partnership with Malibu C, Parratto adds to the portfolio of solution-driven, science-based products, releasing a specialized product for aquatic athletes through MalibuC.com/Jess.
The strategic partnership between Jessica Parratto and Malibu C was secured by W Partners, a marketing and sales agency based in Chicago, IL, who represents Jessica.
About Malibu C
Malibu C is a groundbreaking brand of patented formulas blended with freshly activated vitamin crystals. Revolutionary technology uses a potent L-Ascorbic Acid form of Vitamin C to purify, rejuvenate and revitalize hair, scalp and skin, and keep each functioning at their peak performance. For more than three decades, Malibu C has been at the vanguard of beauty wellness and remains committed to creating highly effective products to deliver clinically proven discernable results. Always free of sulfates, parabens, propylene glycol and DEA, Malibu C products are 100% vegan and packaged with the utmost environmental standards in mind. Malibu C is headquartered in Indianapolis, Ind., with its parent company, Malibu Wellness, headquartered in Malibu, Calif.
