Kaylee Johnson ‘20 M‘22 has joined the University of Southern Indiana as Media Relations Specialist in University Communications. In the position, her responsibilities will include media relations, copywriting and editing and overseeing the University’s growing social media presence and strategy.
During her time as an undergraduate student at USI, Johnson was a member of the USI Cheer team, a member of USI’s Public Relations Student Society of America chapter and President of USI’s CMA EDU chapter where she worked with nationally-known country artists and their teams and collaborated with national media outlets at the annual CMA Awards and CMT Awards.
Johnson started as a student worker for University Communications in August 2018 and transitioned into a graduate assistantship role in the department in May 2020. Through her various roles in University Marketing and Communications, Johnson managed USI mascot Archie’s social media presence, worked alongside the Internal Communications Specialist to develop and distribute USI Today content, wrote pieces and collaborated on social media strategy for illume Magazine and provided insight and consultation for internal and external University communications. As a Graduate Assistant, her duties included copywriting and internal feature writing for USI Today and illume Magazine, writing press releases and providing support for the department as needed. She also worked closely on a number of University marketing initiatives including planning for, starring in and creating a social media strategy for the USI episode of The College Tour, a nationally-produced series which will air this February.
“I am extremely excited to represent USI in my new role, and I am endlessly thankful for everyone I’ve worked with at the University who has helped me get to this point,†Johnson says. “I look forward to being a resource for local, regional and national media to promote USI and all the wonderful things our students, faculty and alumni are doing on behalf of the University, the local community and beyond.â€
Johnson holds a bachelor’s degree in public relations and advertising from USI and will receive her master’s degree in communication from USI in May 2022.
University Communications is a department within the Marketing and Communications unit at the University. University Communications provides copy and photographs for publications, news releases, media pitches, the USI website and internal communications. It also works with reporters on stories featuring USI personnel, students, and alumni, and manages the University’s social media presence and video production.
