Operating at Capacity at Lower Rates is not Necessarily Good for Business
Today’s New York Times examines the negative effect that social coupon sites like Groupon are having on retail establishments. In example after example the author entrepreneur Jay Goltz presents numbers that actually favor the prospects of a business that rejects the mass coupon model that Groupon has successfully thrust onto the American business scene. The training of consumers to expect discounts and coupons on everything is changing the way that one has to do business. Mr. Goltz discusses both product and service businesses and concludes that both are negatively impacted by excessive percentages of their business being derived from social coupon site. Enjoy the article and good luck with your business.
http://boss.blogs.nytimes.com/2011/03/16/is-groupon-ruining-retailing/
