Goodwill of Central & Southern Indiana to Begin Manufacturing Seed Pods for Anu
Bloomington, Ind. – On Monday, May 5th, 2025, Goodwill of Central & Southern Indiana and ag-tech company, Anu™, announced a new manufacturing partnership at Goodwill’s Yost Avenue facility in Bloomington, Indiana. Goodwill Commercial Services Manufacturing Division, a division of Goodwill of Central and Southern Indiana, will begin manufacturing seed pods for Anu’s AI-driven produce growing system. In recognition of this announcement, Indiana Governor, Mike Braun, along with Senator Koch, Senator Yoder, Representative Heston, Representative Mayfield, and Representative Pierce from the Indiana General Assembly, visited with Goodwill and Anu leadership at Goodwill’s Yost facility, taking a tour and learning more about how this new partnership will benefit local communities in Indiana.
Evansville-based Anu is an ag-tech innovator specializing in sustainable, high-efficiency food production systems. As part of their patented Rotary Aeroponics® system, Goodwill Commercial Services will manufacture the compostable Self Nurturing™ Seed Pods for Anu. Goodwill is excited to showcase its proven manufacturing solutions to support Anu’s mission, ensuring the production of high-quality seed pods for the produce system.
“At Anu, our mission is to empower communities to grow Pure Produce®—produce that’s better for people and the planet,” said Scott Massey, Founder & CEO of Anu™. “This partnership with Goodwill marks a giant leap forward in our vision to make Indiana healthy. Goodwill’s ability to supply Anu seed pods is critical—not only to scaling access to Pure Produce, but to advancing health, nutrition sovereignty, and self-sufficiency across our communities. With this collaboration unlocking unrestricted seed pod manufacturing capacity, our ability to nurture both the minds and bodies of future generations is now unlimited.”
“We are proud to partner with Anu, a company whose values and vision align closely with our own,” said Shawn Lange, Vice President of Manufacturing and Contract Services at Goodwill. Combining Anu’s industry-leading technology with Goodwill’s manufacturing solutions, this partnership will advance sustainable practices while empowering individuals with meaningful work opportunities. “This collaboration represents more than a manufacturing partnership; it’s an opportunity to further our sustainable practices while creating meaningful employment for individuals who face barriers to the workforce.”
Goodwill changes lives every day by empowering people to increase their independence and reach their potential through education, health, and employment. Providing opportunities for individuals with barriers to employment, such as a disability, criminal history, or limited education, is central to Goodwill’s mission. This support includes specialized training, mentorship and career coaching, and ongoing support provided by dedicated Goodwill Mission Coaches.
Goodwill of Central and Southern Indiana President and CEO, Kent Kramer, is excited for this next chapter at Goodwill Commercial Services. “At Goodwill, we believe in the power of partnerships to drive lasting change,” Kramer said. “Our new partnership with Anu highlights how innovative companies with shared values can come together to create opportunity, not just in the workplace, but across entire communities. We’re honored to work alongside Anu to promote sustainability and to expand access to meaningful employment for those in our community.”
Governor Mike Braun and the members of the Indiana General Assembly visited with Kent Kramer, Eric Schlegel, Goodwill’s Senior Vice President and Chief Operating Officer, and Scott Massey as part of this announcement, underscoring the significance of this partnership in building a stronger and healthier Indiana. Governor Braun and General Assembly members had the opportunity to ask questions and see firsthand where manufacturing of the seed pods will take place.
Manufacturing of the seed pods is anticipated to begin in early fall of 2025 at Goodwill Commercial Services’ Yost facility in Bloomington, Indiana.
To learn more about Goodwill Commercial Services, Anu, or this partnership, please contact Dalton Clouse, Marketing and Communications Manager at Goodwill, at dalton.clouse@goodwillindy.org or 317.443.7477.
