Tracy Zeller is a lifelong Evansville resident. After graduating from the University of Southern Indiana with a Bachelor’s Degree in accounting, Tracy completed her Diamond Graduate certification through the Gemological Institute of America. In 2004, with nearly two decades of experience she opened the Tracy Zeller Jewelry showroom, offering the tri-state a unique jewelry shopping experience. With an unwavering commitment to the principles of trust, quality, value and integrity and by surrounding herself with a terrific team of people, Tracy has grown her business exponentially.
Tracy’s faith is an important part of her life. She is dedicated to a personal calling she describes as “live to give,†by fulfilling donation requests from numerous community and charitable organizations. In addition to financial contributions, Tracy gives generously of her time on various committees; specifically, she has served as President of Kiwanis and a Business Network International chapter, Board Member for Community Marriage Builders, Vice President and President of A Network of Evansville Women (ANEW), currently serves on the board of the Chamber of Commerce of Southwest Indiana and is a member of USI’s Accounting Circle. She also supports many local organizations including Women’s Fund of Vanderburgh County, Leadership Evansville, the Vanderburgh Humane Society and Keep Evansville Beautiful, just to name a few.
Along with many fundraising events and speaking engagements throughout the year, Tracy is a regular guest on WFIE’s Ask the Expert segment with Mike Blake. She is the jewelry spokesperson on Local 7’s Tri-State Professionals and Lifestyles programs. Evansville Living magazine readers have twice voted her among the Best of Evansville. Southwest Indiana Chamber recognized her three times in the last decade; as Entrepreneur of the Year, a finalist for the Small Business of the Year award, and most recently, as Businessperson of the Year.  The ANEW organization hailed her as a Woman of Action. The University of Southern Indiana acknowledged her as an Alumnus in Residence and Distinguished Alumni; the Indiana Women’s Jewelry Association nominated her Entrepreneur of the Year. The Women’s Council of Realtors awarded her the Affiliate of the Year designation. Tracy was named one of the YWCA’s 100 Years / 100 Women and her business was nominated as an Indiana Small Businesses to Watch. In addition, in both 2012 and 2014 she was honored as an ATHENA Award finalist.
From the Courier & Press Readers’ Choice Awards, Tracy Zeller Jewelry was awarded Gold for Best Locally Owned Store in 2012, 2013 and 2014, Gold for Best Jewelry Store in 2012 and Platinum for Best Jewelry Store in 2013 and 2014. The store also received the 2013 Business of Integrity Torch Award given by the Better Business Bureau.
In January 2013, Tracy and her team launched a free Community Calendar, developed and funded by the company, as a gift to the tri-state. Also in 2013, Tracy Zeller Jewelry hosted and underwrote the first Tracy Zeller Open. The all female golf event collected over $51,000 for Habitat for Humanity of Evansville Women Build.
