FORD CENTER AND VICTORY THEATRE Offer Ticketing Innovations‏



Ford Center and Victory Theatre customers now have two new tools to enhance their online ticket buying experience. Ford Center and Victory Theatre are the first venues in Evansville to offer fans an upgraded customizable ticket-buying experience through the Interactive Seat Map on This feature increases the ease of purchasing tickets in a desired seating area or price level. Ford Center is also one of only six facilities nationwide to offer mobile ticketing capabilities. Mobile Entry is one of Ticketmaster’s newest delivery methods, enabling customers to receive and display tickets on their smartphones.
Customers no longer have to settle for “best available” when searching for tickets for most events at The Interactive Seat Map lets the user navigate and choose from all available seats and configurations. Looking for a seat closest to Rodney Atkins’ stage? Need to purchase hockey game tickets grouped in several rows? Want to know which Disney on Ice performance has the most seats available in Section 120? Interactive Seat Maps give the customer that ability. This enhancement feature is available after the initial on sale for most events.
Ticketmaster has recently added a social dimension to the ticket-purchasing experience by integrating a partnership with Facebook. Once a customer connects their chosen event to their Facebook account, they can use the Interactive Seat Map to see which of their friends are planning to attend and exactly where they are sitting. The customer can also instantly share their own event plans by tagging themselves and their friends in their own seat locations.
“The Interactive Seat Maps on Ticketmaster are a great example of ‘personalized’ technology. We understand that our customers have different seating preferences and we are excited to offer the option for them to pick their preferred seat,” says VenuWorks of Evansville’s Executive Director Scott Schoenike. “Feedback from customers who have already used this feature has been very positive.”
Fans can explore and demo these features at

Mobile Entry is Ticketmaster’s newest ticket delivery method, and Ford Center customers are among some of the first in the nation to be able to use this option. During the ticket purchasing process on, customers simply select “Mobile Entry” as the desired delivery option and the tickets will be available under Orders>My Tickets at or on the free My Ticketmaster smartphone app. When the customer arrives at the event, the barcode can be scanned directly from their phone at entry. Ticketmaster also offers customers the capability to forward tickets to friends or family members by using a “Transfer Tickets” option within My Ticketmaster.
Learn more about mobile ticketing at
“We feel privileged to be on Ticketmaster’s radar for new, upcoming ticketing innovations and technologies and look forward to even more opportunities to better serve our patrons in the future.” states Schoenike.
Ford Center, located in downtown Evansville, opened in November 2011 and is owned by the City of Evansville. The facility is home to University of Evansville Division I Men’s and Women’s basketball programs and the ECHL Evansville IceMen franchise. For more information on Ford Center visit:, or The Victory Theatre is a 1,900-seat historic theatre located across the street from the Ford Center. For more information on Victory Theatre, visit, or Both facilities are managed by VenuWorks of Evansville, LLC.
VenuWorks provides comprehensive management, booking and marketing solutions for arenas, theatres and convention centers throughout North America. Committed and innovative facility operators, VenuWorks represents public-sector owners of over 40 separate facilities in 19 communities in 12 states. In 2011, VenuWorks hosted over 10,500 events in its facilities. Based in Ames, IA the company was founded 16 years ago. For more information, please view


Comments are closed.