First Security Bank launched a new website, concurrent with the release of a new brand and look for the community bank. The new website, firstsecurity.net, provides clients and visitors quick and easy access to essential tools and information. The new website has a clean uncluttered design, improved functionality and enhanced ability to contact First Security Bank team members for all their banking needs.
The site is built on the Bank’s new brand, which was developed in coordination with the Bank’s new advertising agency of record, Mightily. The new brand, with the goal of better illustrating and messaging the Bank’s culture and approach to banking, will be incorporated throughout all banking centers and its four communities throughout 2017 and beyond.
“Through this process we discovered that our brand, our value, lay in the hearts of the people we served. We have the power to meaningfully affect lives. And we understand this power, quite literally, takes place one customer at a time,†said Michael F. Beckwith, President and CEO. “Everything we do is driven by our culture statement to make sure that we do what’s right by every stakeholder. This brand helps us let our communities and clients know our commitment.â€
About First Security Bank
First Security Bank is a $600 million asset bank with 11 banking centers. With more than 120 employees, in its four markets and corporate offices, First Security Bank has differentiated itself from larger competitors with its focus on relationship banking and the ability to make credit and other business decisions locally.
