EXCERPT FROM “LIVING OUTSIDE THE BOX”
by Joe Wallace
Joe Wallace is the author of the forthcoming book called Living Outside the Box that took its inspiration from a series of situations where thinking outside the box never lead to action.
Finally, in a moment of frustration, Joe uttered the words “what good does it do to think outside the box if you don’t have the courage to live outside the box?â€Â  The title and the idea of this book were born with that statement.
EXCERPT OF “LIVING OUTSIDE THE BOX”
From a psychological perspective, it is always difficult to go against the flow or to be the lone supporter or opponent of a project or idea. This explains why it is so difficult to call attention to a shortcoming that powerful people define as adequate.
For most human beings, change is something to avoid; for those who have what it takes to live outside the box, change is a necessary activity. Those who resist change will often simply deny the need for it. This can happen for myriad reasons: protecting a job; protecting someone else’s job, or protecting the gravy train of a powerful and perhaps less-than-necessary cabal.
Well-meaning change agents have run headlong into the resistance of powerful people with financial interests in maintaining the status quo, even when the status quo is suboptimal. Often, when the financial interests of an individual or group are dependent on the status quo, the situation in question is at least nefarious and often should be illegal. It should be noted that whistleblowing on illegal activities is beyond the scope of this book: it can be a dangerous undertaking and guidance on the subject should be left to law enforcement authorities.
Author Bio:
Joe Wallace is CEO and Chief Innovation Officer of the Coachella Valley Economic Partnership that operates the Palm Springs Innovation Hub where he also serves as the founding Managing Director. Wallace entered the world of mentoring entrepreneurs and businesses serving as the founding President and CEO of the Growth Alliance for Greater Evansville and Innovation Pointe where entrepreneurship was the prime focus.
Joe’s work has been honored with the CSU San Bernardino’s Spirit of the Entrepreneur Award, the R & D Top 100 Award, the Clean Air Award, and the Indiana University Growth 100 Award along with many others. Over his career, Joe has been recognized as a creative leader who is not afraid to live his life outside the box.
Wallace was graduated from Stanford University with an MS in Mechanical Engineering and has earned technical certifications from both Harvard and MIT. With over 10 start-up businesses and experience mentoring over 100 others, Joe enjoys a reputation of a person with a depth of technical knowledge who applies common sense solutions that work to business and life.
EDITORS NOTE:
We highly recommend if your a CEO of a developing corporation this book is a must read for you middle and upper echelon management team!
Joe’s book is extremely insightful and intellectually based.
