Patient-Friendly Platform is Supported with New Marketing Campaign
Ascension St. Vincent launched its new Ascension Online Care platform, giving consumers 24/7 access to the compassionate, personalized care they need – anytime, anywhere.
 Ascension Online Care (ascension.org/onlinecare) is online urgent care that allows a patient to have a one-on-one video visit with a healthcare provider – using the device of their choice: a smartphone, tablet or laptop. The cost of a visit is $49 at the time of the visit, can be paid using a credit card or HSA/FSA and does not require insurance.
With this new online platform, Ascension St. Vincent offers a comprehensive virtual care option for urgent, episodic and non-emergency needs. Connected to the broader network of doctors and specialists at Ascension St. Vincent, Ascension Online Care is part of a trusted healthcare brand, with the ease of availability from home or on the go.
A new Access to Care, Anytime Anywhere marketing campaign, including television advertising, radio advertising, online advertising, and direct mail, launched this week, to raise awareness of this innovative offering.
“We are committed to offering access points that open the front door to our services to those who need it most, and this campaign is a great example of our brand promise of delivering compassionate, personalized care for those we serve,†said Nick Ragone, Executive Vice President and Chief Marketing and Communications Officer, Ascension. “Ascension Online Care is our first Ascension-branded consumer access product, and our marketing campaign is designed to build broad awareness among those who need greater access to care from home, at a lower cost, or simply at a more convenient time,â€
Ascension Online Care can be used to treat a wide variety of symptoms and conditions, including:
- cold/flu
- fever
- sinus or upper respiratory infections
- non-life-threatening allergic reactions
- seasonal allergies
- sore throat/cough, and more.
“Consumers and patients now have access to comprehensive care within our trusted network of services, which includes primary, specialty, urgent, emergency and now online care,†said Jonathan Nalli, Senior Vice President, Ascension, and Ministry Market Executive, Ascension Indiana. “We are excited to provide this service as an option, so consumers can get the right care, at a time and in a setting that is convenient for them.â€
Ascension St. Vincent joins all other Ascension markets across the country to offer this comprehensive online care service.
