Feeding Indiana’s Hungry announced an aggressive, targeted media buy in Indiana this week to preserve federal nutrition funding, including the Supplemental Nutrition Assistance Program (SNAP), which is under threat in reconciliation legislation currently being considered by the United States Senate.
The media buy includes digital advertising across the Indianapolis, Terre Haute, and Evansville media markets, as well as digital outdoor advertising in the 4th Congressional District, which will continue throughout the week. This paid media buy is in concert with Feeding Indiana’s Hungry’s ongoing earned media efforts to highlight the increased need for nutrition funding.
Based on preliminary estimates from Feeding America, the proposed cuts would reduce critical SNAP support by up to 6 billion meals to as much as 9 billion meals each year. By comparison, the entire Feeding America network, comprising over 200 food banks and 60,000 faith-based and charitable partners, provided 6 billion meals last year. Additionally, Medicaid cuts could leave 8 million people without healthcare, potentially resulting in 800,000 more people lacking adequate resources to access sufficient nutritious food.
Feeding Indiana’s Hungry is asking Hoosiers to contact their U.S. Senators and Representatives to vote against harmful cuts to programs and instead champion solutions that support the neighbors in your states and districts by creating thriving communities.
“Hoosiers will continue to struggle feeding their families with the drastic cuts Congress is currently considering,” said Emily Bryant, Executive Director of Feeding Indiana’s Hungry. “The nonprofit sector is already scrambling to meet the need— the lines at food pantries are getting longer by the day— We call on Congress to act now to save lives.”
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