Bally’s Corporation proudly announced the success of its annual Pink Your Drink campaign, raising $12,500, dedicated to raising awareness and funds for the American Cancer Society’s mission to end breast cancer as we know it.
Throughout the month of October, Bally’s, in partnership with Teremana Tequila, Cointreau™, and American Beverage Marketers, featured two specially crafted beverages, the Pink Your Drink Margarita and the Pink Your Drink Mocktail, at participating properties across the country.
The Pink Your Drink Margarita delighted guests with a blend of Teremana Blanco tequila, Cointreau™, RE`AL watermelon and raspberry puree, pressed lime, and simple syrup, creating a refreshing balance of flavors. The Pink Your Drink Mocktail offered a wholesome, spirit-free alternative with soda water, appealing to those looking for a pink, alcohol-free option.
In line with Bally’s commitment to making a difference, each participating property donated $1 to The American Cancer Society (ACS) for every Pink Your Drink cocktail or mocktail sold. Additionally, Bally’s Corporation contributed $10,000 to the ACS, amplifying the impact of the campaign. Together, these efforts raised $12,500, which Bally’s proudly presented to the ACS through a giant check presentation, showcasing the collective dedication to end breast cancer as we know it.
Bally’s Corporation extends a heartfelt “Thank You” to each participating Bally’s property, including Bally’s Atlantic City, Bally’s Dover, Bally’s Lincoln, Bally’s Tiverton Casino Hotel, Bally’s Black Hawk, Bally’s Evansville, Bally’s Kansas City, Bally’s Quad Cities, Bally’s Lake Tahoe, Hard Rock Hotel and Casino Biloxi, Bally’s Chicago, and Bally’s Shreveport, as well as their valued partners Teremana Tequila and Cointreau™. These establishments were truly honored to support breast cancer awareness, making a meaningful impact within their communities and proudly embodying Bally’s core values of “You Make the Difference” and “All One Team.”
“We are excited to celebrate the results of our annual Pink Your Drink‘ campaign raising $12,500, which not only allows us to create unique and delicious beverages but also enables us to contribute to the important work of The American Cancer Society,” said George Papanier, President of Bally’s Corporation. “By partnering with renowned brands like Teremana Tequila and Cointreau™, we aim to raise awareness and funds for breast cancer research and support, while providing our guests with an exceptional experience.”
Bally’s Corporation and its partners invite everyone to continue supporting the end of breast cancer as we know it by joining future campaigns and helping make a difference in the lives of those affected.
