The University of Southern Indiana College of Liberal Arts 2017 Social Media Symposium will host “Creating Successful Social Media Strategies: Listen Before You Post,†a presentation by Jason Lederman, associate producer at Popular Science magazine, at 7 p.m. Thursday, February 23 in University Center East room 2217. The presentation is free and open to the public.
Before becoming associate producer, Lederman created the role of social media editor for the magazine. From September 2015 to February 2017, he was tasked with developing and implementing social media strategies for the 145-year-old brand and grew its combined audience to 12 million people, doubling its Twitter followers to over one million, tripling its Instagram following to over 21,000 and surpassing the 3 million likes threshold on Facebook. He also has authored more than 120 articles and produced more than 180 videos for Popular Science. Lederman holds a bachelor’s degree from Northwestern University.
Lederman also will deliver the keynote address, entitled “How to Make Social Media Your Career,†at the 2017 USI High School Media Day on Friday, February 24 to assembled high school and middle school journalists and journalism instructors.
For more information about the symposium, contact Maria Frakes at mafrakes@eagles.usi.edu. To register for the event, visit USI.edu/liberal-arts/communications/news/symposium-registration.
