Evansville-based Holly’s House empowers victims of intimate crime and abuse by providing support, promoting justice and preventing violence. The Purple Purse Campaign develops funding to provide financial assistance to victims leaving a violent a relationship. You can help by donating on CrowdRise through Oct. 25
Holly’s House is one of 100 nonprofit domestic violence organizations across the country competing for $650,000 in grant money as a part of The Allstate Foundation’s Purple Purse Challenge, which kicked off today. The Challenge, an annual competition hosted on CrowdRise, is a public fundraising and awareness campaign that coincides with October’s Domestic Violence Awareness Month.
This is the third time Holly’s House has participated in the Purple Purse Challenge, which last year raised nearly $3.1 million for 161 domestic violence organizations throughout the United States.
“The Purple Purse Challenge allows us to sustain our Emergency Assistance Fund for survivors of domestic and family violence which is co-managed by Holly’s House, Albion Fellows Bacon Center, Lampion Center and the YWCAâ€, said Sidney Hardgrave, Executive Director of Holly’s House. “Since the fund was established in 2010, almost $27,500 has been allocated to assist 145 victims with critical expenses that will help them establish independence from an abuser.â€
In its sixth year, the Purple Purse Challenge provides an opportunity for organizations that support domestic violence survivors to increase their donor base and push for vital funds. One-hundred percent of proceeds go toward nonprofits that provide life-changing
financial empowerment services to help domestic violence survivors build safer lives for themselves and their families.
Beginning this year, the Challenge will level the playing field by dividing partner organizations into two divisions based on organizational budget size – giving everyone a great shot at the $325,000 in grants awarded by The Allstate Foundation.
In order to count toward an organization’s total; donations must be received by Oct. 25 at 2 p.m. ET. Along with $115,000 in weekly bonus challenges, the organization in each division that raises the most money will receive a $100,000 grant; second place will receive $50,000; third place will win $25,000; fourth place earns $20,000; and fifth place will get $15,000.
The Purple Purse Challenge is part of The Allstate Foundation’s Purple Purse program, which aims to help end domestic violence and financial abuse through financial empowerment. In its 12th year, Allstate Foundation Purple Purse has propelled more than 800,000 victims on the path to safety and security, and has invested more than $50 million to empower women to break free from abuse through life-changing financial education, job training and readiness and small business programs for survivors.
CrowdRise Challenges are innovative fundraising competitions for charitable organizations designed to build capacity, create easy engagement and leverage the power of the crowd to provide new, meaningful funding streams for organizations in every sector.
To help Holly’s House win The Allstate Foundation Purple Purse Challenge, head to https://www.crowdrise.com/HollysHouse-PurplePurse2016
ABOUT HOLLY’S HOUSE
Holly’s House is a non-residential child and adult advocacy center providing services for victims of child abuse, domestic violence and sexual assault in Southwest Indiana. The mission of the organization is to empower victims of intimate crime and abuse by providing support, promoting justice and preventing violence. For more information, please visit www.hollyshouse.org.
ABOUT THE ALLSTATE FOUNDATION Established in 1952, The Allstate Foundation is an independent, charitable organization made possible by subsidiaries of The Allstate Corporation (NYSE: ALL). Through partnerships with nonprofit organizations across the country, The Allstate Foundation brings the relationships, reputation and resources of Allstate to support innovative and lasting solutions that enhance people’s well-being and prosperity. With a focus on building financial independence for domestic violence survivors, empowering youth and celebrating the charitable community involvement of
Allstate agency owners and employees. The Allstate Foundation works to bring out the good in people’s lives. For more information, visit www.AllstateFoundation.org.
ABOUT CROWDRISE CrowdRise is the world’s largest and fastest growing online platform dedicated exclusively to charitable fundraising. CrowdRise is used by millions of individuals, tens of thousands of charities, hundreds of companies and many of the
most famous artists and athletes in the world to creatively leverage their resources and networks to unlock the power of the crowd to support positive social missions and create massive impact.
Founded by actor Edward Norton, film producer Shauna Robertson and Robert and Jeffrey Wolfe, CrowdRise has conceived, implemented and powered campaigns that have raised hundreds of millions dollars to date. For more information visit CrowdRise.
