AG Zoeller, Colts invite students  to enter #kickRxabuse video challenge 

Winner will meet Adam Vinatieri, get VIP Colts tickets & have video broadcast on Colts media 

INDIANAPOLIS, Ind. – Indiana Attorney General Greg Zoeller and the Indianapolis Colts invite Hoosier middle and high school students to enter the #kickRxabuse video challenge to help combat teen prescription drug abuse.

To enter the contest, Indiana students from grades 6 through 12 must create and upload a 30-second YouTube video that highlights the dangers of abusing prescription medications using the hashtag #kickRxabuse.

The #kickRxabuse video challenge is being led by Colts kicker Adam Vinatieri who urges students to join the fight against prescription drug abuse in his own 30-second YouTube video.

According to the National Institute on Drug Abuse, one in five 12th grade students has abused prescription drugs in their lifetime.

“The prescription drug abuse epidemic in our state is filtering down to our kids, and the result is often a lifetime of bad choices, continued drug use and deadly addiction,” said Zoeller, co-chair of the Indiana Prescription Drug Abuse Prevention Task Force. “Just because they are prescribed by a doctor and can be found in the home medicine cabinet does not mean these drugs are safe. I’m challenging parents, teachers and student leaders to have these conversations and help combat abuse before it starts.”

Students must submit their videos to the #kickRxabuse challenge by Oct. 1, and the winning video will be selected based on impact, creativity and number of YouTube views. The winning video will be featured on the Attorney General’s website www.BitterPill.IN.gov as well as on the official Colts website, social media and Colts programming.

The student who created the winning video will get to tour the Colt’s complex and meet Adam Vinatieri. They will also get four VIP Colts game tickets, free dinner at the Colts Grille and a limo ride to and from dinner. The student’s winning school will receive a $5,000 cash prize donated by the Indianapolis Colts.

To read the official rules and entry requirements for the #kickRxabuse video challenge, click here.

Watch Adam Vinatieri’s #kickRxabuse YouTube video here.

For more information about the Indiana Prescription Drug Abuse Prevention Task Force and the Attorney General’s efforts to reduce prescription drug abuse visit www.BitterPill.in.gov.