The Literacy Center unveiled its new brand and marketing
materials today, as well as a new logo, all in an effort to help
increase literacy in the Evansville area. The project was launched as a
result of a grant through the Evansville Design Group’s (EDG) /Design
for Good/ program. Each year the EDG selects a local non-profit
organization and assists them with their marketing needs.
*Jonathan Weinzapfel, Chancellor of Ivy Tech Community College*welcomed
the guests at the event kickoff today that *proclaimed June 2, 2015 as
the Literacy Center Day* by *Mayor Lloyd Winnecke*.Mayor Winnecke spoke,
“I was thinking about how often we rely on reading to get by in life.
Probably we take it for granted. We probably go through thousands of
words a day and don’t even realize it.â€
“Think about this though, one out of five residents in Vanderburgh
County read below a fifth grade level. So how difficult is it for those
friends and neighbors of ours at that level to apply for a job, go
through their mail and pay their bills. Thankfully, that is where The
Literacy Center comes in with its great partnership with Ivy Tech. It
provides a path to literacy.  “So when we unveil the motto, Read for
Life we are sending a strong message to those one in five residents in
our community. This is a true partnership. It is an organization that
really is committed to helping them become better residents and stronger
citizens.â€
The Literacy Center will celebrate fifty years of service in 2016. The
Literacy Center teaches general reading and writing which leads to
providing tutoring for various needs such as using a computer or taking
the high school equivalency exam. Students are mainly referred to the
Literacy Center through social service agencies, friends, or relatives.
This summer the Literacy Center is collaborating with all Summer Reading
Programs (EVPL, Willard Library, and Barnes & Noble) to help avoid the
summer slide and to encourage families to read together. Starting this
Thursday, June 4^, our spokes student, Darrell Murray will offer a
weekly workshop presented for all ages to share his story and to help
all ages acquire a love of reading.
The Literacy Center will also increase its collaboration with the Adult
Education Group of Region 11 to offer a pre-High School Equivalency
class starting July 7.The classes are designed for the adult learner who
needs to review some basics first. With the new brand The Literacy
Center hopes to broaden awareness.
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The Literacy Center is a non-profit organization in Evansville, Indiana.
The Literacy Center’s mission is to improve basic adult literacy in the
community. The Literacy Center has been active in the Evansville
community since 1966 and has helped thousands of individuals better
their lives by learning to read. Literacy Center volunteers provide a
variety of services including confidential tutoring at no cost to
participants.
Link to audio:https://soundcloud.com/litcenter/brand-roll-out
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