Explore Evansville: 2024 State of the Tourism Industry
BY STAFF
SEPTEMBER 06, 2024
Evansville, IN – September 6, 2024 – The Rotary Club of Evansville recently hosted Alexis Berggren, President & CEO of Explore Evansville, who presented an insightful overview of the state of the tourism industry in the region. The presentation underscored the critical role that Destination Marketing Organizations (DMOs) play in economic development and highlighted key trends, challenges, and successes within the tourism sector. The Importance of Tourism
Tourism remains a vital contributor to the economic vitality of Vanderburgh County and beyond. In 2023, travelers spent an astounding $1.3 trillion across the United States, supporting over 15.4 million jobs. Locally, tourism generated $503 million in 2022, supporting 10,293 jobs, making it the fifth-largest industry in Vanderburgh County. Without this sector, households in Vanderburgh County would face an additional tax burden of $1,149 annually. Tourism Trends and Challenges
The industry is currently facing unprecedented challenges. Despite the recovery from the pandemic, there are still more job openings than available workers, with Vanderburgh County leisure and hospitality sectors trailing behind 2019 levels by approximately 1,000 employees. Generational shifts in travel preferences are also reshaping the landscape. Boomers continue to favor traditional travel methods, while Gen Z travelers prioritize unique, authentic experiences and have an increasingly short attention span for advertising.
Local Tourism Investments Since 1995, Explore Evansville has invested over $46 million in local tourism infrastructure, with notable projects including Goebel Sports Complex, Mesker Park Zoo, and the Deaconess Aquatic Center. These investments, largely funded by visitor spending, not only enhance the tourism landscape but also reduce the tax burden on residents by covering costs that would otherwise fall on the community.
Tourism Performance and Economic Impact In the first six months of 2024, Explore Evansville played a pivotal role in helping to sell or service 62 events, generating nearly 150,000 visitors and over $30.5 million in economic impact. The sales team has already booked 42,289 room nights for future events, representing a 22% increase over 2023 and an estimated economic impact of $23.37 million.
Looking Ahead. The future of Evansville’s tourism industry is poised for continued growth, with plans to expand the Evansville Sports Complex and explore new tourism opportunities at regional parks. Upcoming events in 2025, including the United Pentecostal Church Indiana Youth Convention, International Jugglers’ Association, and the Professional Pickleball Association, promise to bring significant economic benefits to the area.A Community Effort
Berggren emphasized the importance of community collaboration, stating, “Our role goes beyond just promoting Evansville—we are dedicated to building a stronger community by driving economic growth and creating experiences that benefit both our residents and visitors alike.” With a dedicated team, a supportive board of commissioners, and collaborative local partnerships, Explore Evansville is committed to sustaining and growing the region’s tourism industry.
For more information on Explore Evansville and upcoming events, visit www.exploreevansville.com or contact the office at (812) 421-2200.
