University of Evansville Unveils Unified Logo and Branding on Pep and Vim Day of Giving


The University of Evansville unveiled its refreshed institutional marks including logos, updated mascot, and branding platform during an on-campus press conference on Friday. The event was led by president Christopher M. Pietruszkiewicz who was joined by Shane Davidson, vice president for enrollment and marketing; Mark Spencer, athletic director; and Walter McCarty, head men’s basketball coach.

“When I began my tenure as president of the University of Evansville just ten months ago, we set into motion several strategic initiatives, including this rebrand,” said Pietruszkiewicz. “It was obvious from the beginning that members of the UE family share a deep pride in the history of this place, but we were not all speaking with the same voice. Now, we’re equipped with the tools to strategically connect the institution and athletics into one single brand to attract the next generation of Aces.”

After a nationwide search that began in August of 2018, the University partnered with Ologie, a marketing and branding firm based in Columbus, OH, for the project.

“So often, an identity project tries to chase the notion of trend, rather than authenticity,” said Paul Davis, executive creative director at Ologie. “We were inspired by the university’s rich history of previous logos, which led us to this approach that is rooted in legacy, and rallies today’s UE community under one strong, simple logo that links together every generation of Aces.”

The press conference was held as part of the kick off for the University’s annual day of giving.

“As our fight song says, we ‘cheer with pep and vim for white and purple’,” said Pietruszkiewicz. Today just happens to be our annual Pep and Vim day of giving-a day when Aces across the country and the world come together to give gifts of support that provide future Aces with the opportunity to have a transformative future. We could not think of a better day to unveil our new, unified look that will only strengthen the message we send to the world about this life-changing place.”

Visit to make a gift of support during Pep and Vim Day.


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