USI reveals new look for Archie, launches kids club

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Just in time for the celebration of USI’s 50th anniversary, the University of Southern Indiana revealed a proud new look for its mascot Archibald (Archie) T. Eagle, on October 17.

A screaming eagle has been a University of Southern Indiana tradition since 1970 when the mascot was introduced at the first game of the 1970-71 basketball season. By 1978, students decided that the mascot needed a name. So, the Activities Planning Board (APB), Student Government Association (SGA), and the student newspaper (The Shield) held a contest. The winning name was Archibald T. Eagle (T. stands for “The”). He is now affectionately known as Archie.

As part of the evolution of the USI brand in 2014, focus groups were conducted with students, faculty, staff, alumni, donors, community members, coaches, athletes, varsity club members and retirees. A chorus of voices echoed that Archie is a force of USI spirit that needs to be more fully supported. As an ambassador for USI and its nationally-recognized athletic programs, it was suggested that he shed the cartoon look and take on some of the characteristics of the athletic teams—strong, competitive and tough.

With that in mind, and in the interest of involving the USI community, Archie’s new look was put to a vote. Nearly 5,000 voted, and his makeover resulted in a proud, refined eagle that maintained the original coloration of the brown feathers and gold beak and legs, and donned the school colors of blue, red and white in his apparel.

Archie has historically made regular appearances at athletic, alumni and other University events.

Archie also is being introduced into the community more fully. Community members can request Archie for community events and other public appearances as available. For more information visit USI.edu/Archie, email archie.eagle@usi.edu or contact Sally Gries at 812-465-7050.

Archie’s Jr. Varsity Club
For the first time, Archie’s presence will also be felt by younger Screaming Eagles fans and future USI students through the launch of Archie’s Jr. Varsity Club, a fun way for kids to be part of USI Athletics. Membership in the club is $10 per child for the first three children and $30 for a family of four or more children. Members receive:

· Membership card and lanyard
· Birthday card from Archie
· Archie’s Jr. Varsity Club t-shirt
· Invitation to special events
· Free admission to select games
· Autographed photo of Archie or “favorite” USI sport team
· Exclusive on court/field activities
· Discounts for select sport camps

Sign-ups are being taken immediately, however club benefits will not begin until November 14. Additional information and a membership form are available at https://www.usi.edu/archie/junior-varsity-club. Or, contact Alex Eaton at aceaton1@usi.edu or 812-464-1841.