The University of Evansville’s 2017-18 Andiron Lectures in Liberal Arts and Sciences series begins Wednesday, October 4. Atefeh Yazdanparast, UE assistant professor of marketing and Mead Johnson Endowed Chair in Business, will be discussing “Advertising and Pseudo-Culture: An Analysis of Changing Women’s Portrayal as Reflected in Magazine Advertisements.”
Andiron lectures are free and open to the public and begin at 4:00 p.m. in Eykamp Hall, Room 252, Ridgway University Center.
Yazdanparast earned a PhD in marketing from the University of North Texas, and has a Master of Science degree in marketing and a Bachelor of Science degree in food science and engineering. She is chair of the American Marketing Association’s Marketing for Higher Education Special Interest Group. She has received the University of Evansville Class of 1961 Faculty Fellowship Award and the Global Scholar Award. Yazdanparast has also received the Schroeder School of Business Dean’s Research Award twice.
Her research is focused on consumer decision making and value co-creation, and has been published in journals such as the Journal of Consumer Psychology, Psychology & Marketing, Journal of Consumer Behavior, and the Journal of Consumer Marketing.
Other lectures in this year’s Andiron series include:
Wednesday, November 1, 2017: Bill Hemminger, UE professor emeritus in the Department of English at UE, will discuss “Morality and the Distribution of Wealth.”
Wednesday, December 6, 2017: Mohammad K. Azarian, UE professor of mathematics, will discuss “Star Power: Medieval Muslim Polymath Jamshīd Kāshānī.
Wednesday, February 7, 2018: Kristalyn Marie Shefveland, associate professor of history at the University of Southern Indiana, will discuss “Settler Memory of Indigenous Florida.”
Wednesday, March 14, 2018: Kristina L. Hochwender, UE associate professor of English, will discuss “Child’s Play: Amusement and Reform in Annie Fellows Johnston’s Two Little Knights of Kentucky.”
Wednesday, April 4, 2018: Robert Shelby, UE assistant professor of sociology, will discuss “Modern American Megachurches – Kaiju Religion?”
For more information, call Annette Parks at 812-488-1070 or the William L. Ridgway College of Arts and Sciences at 812-488-2589.