University of Evansville marketing students have developed a digital marketing plan for Direct Care For Me (DCM), a Nashville, Tennessee, company cofounded by UE alumnus Matthew Taber. DCM helps primary care physicians convert to direct primary care, a low cost, no insurance necessary, payment model. The company’s goal is to provide patients with access to low cost health care and to simplify the way physicians practice medicine.
Five student teams researched the DCM business model and industry characteristics, analyzed various aspects of the company’s marketing activities, and developed digital marketing strategies and tactics. The project involved multiple visits and interactions between the students and Taber to assure validity and relevance.
At the University of Evansville, digital marketing is an upper level marketing course that focuses on digital technology and modern marketing techniques to help businesses reach their potential by connecting with their target audiences in a more effectively and efficiently. Timely courses and projects such as digital marketing are integral in helping businesses prosper and presenting students with knowledge and skills required to succeed in today’s highly competitive environment.
“Such experiential projects as these challenge students to be critical observers and creative planners at levels beyond the regular course content,” explained UE assistant professor of marketing Atefeh Yazdanparast. “Students are provided with the opportunity to make a difference in the business community, thereby gaining confidence in their abilities as future business leaders.”
Taber said his collaboration with the UE student teams was very professional and yielded high quality results.
“The feedback and recommendations provided by the students were extremely valuable. The depth of their analysis will help us to take our business to new places that we did not think were even within our reach. The suggestions by students have greatly helped us communicate better with prospects.”
“As a UE alumnus,” Taber added, “I am grateful for having had the opportunity to work with the University on this project. Connecting with students helped me change my perspective about marketing a company in the era of digital technology.”