Aces team up with ProRehab to create Purple Fridays

Partnership was assisted by Purple Aces Sports Properties

ProRehab and the University of Evansville Athletic Department have teamed up to create a campus and community initiative called “Purple Friday’s powered by ProRehab.”

The campaign was started as a way to bring a sense of pride on campus, in the City of Evansville and among Aces supporters everywhere to support the university.  Every Friday starting on August 24, students, businesses and supporters of the university are encouraged wear purple and post their support with the hashtag #PurpleFriday.

“We want to give a special thank you to our long-time partner, ProRehab, as they become the official sponsor of Purple Friday’s,” UE Assistant AD for Marketing and Fan Engagement Scott Peace said.  “Purple Friday’s are something that everyone on campus looks forward to each week and we hope to spread this spirit and sense of pride across our fan base and community.”

Throughout the year, prizes will be given out to the person/group that shows the most purple pride.  There will also be contests and other interactive events that coincide with Purple Friday’s.

University of Evansville and many of our employees are graduates of UE – which is a big part of the reason why our color is purple,” ProRehab Director of Strategic Marketing Gib Riffle explained.  “We are looking forward to a strong year supporting the student-athletes and providing medical services for the Athletic Programs.  Purple Fridays are a great way to say, “Go Purple Aces”.”

Purple Friday’s powered by ProRehab is another campaign that was coordinated by Learfield’s Purple Aces Sports Properties, the multimedia rig